It’s Official: Lakeland Ford Receives President’s Award for Exceptional Sales and Service


From Left: Rick Brisson (Ford Regional Manager), Bill Mutz (Lakeland Mayor and Former Owner of Lakeland Ford), Jim Adams (former owner of Jim Adams [Lakeland] Ford) , Greg Balasco (Current Owner of Lakeland Ford) and Eric Nelson (Ford Motor Company)
It’s been a long time coming, and finally Lakeland Ford joins the distinct honor roll of recipients considered in the top 5% of Ford dealerships nationwide. Today, June 30th, 2018 Lakeland Ford officially was presented the Presidents Award from Ford Motor Company. In 2017, only 12 dealerships in the state of Florida were honored with the distinction fro ranking highest of all Ford dealerships nationwide that provided the highest CSI score (Customer Survey) from actual customers who purchased or serviced at Lakeland Ford. This annual award is the first time Lakeland Ford has won this distinction.

“It is because of you,” Greg Balasco, owner of Lakeland Ford said during the presentation, “that we have been able to achieve this great honor. I cannot thank everyone enough for their hard work and dedication to making Lakeland Ford what is has become today.” Mr. Balasco addressed the crowd of employees, customers and special guests after Rick Brisson, the Regional Manger for Ford Motor Company presented the award. “It really is,” Mr. Balasco continued, “because of all of you that we have been able to achieve this honor and your hard work that continues to help build on our past successes. This really is an award for all of our staff and customers.”

Lakeland Ford (part of the Lakeland Automall family of brands) employs over 250 people and currently represents Ford, Hyundai, Genesis and ROUSH branded products. Lakeland Ford, the cornerstone dealership in Lakeland has been serving the community since 1949 and has moved several times over the past 69 years. The original location on Main Street was moved to Lake Mirror in the 1950’s where it remained until the 1970’s when it moved to it’s current location on W. Memorial Blvd.

Lakeland Ford 1949 Daytime
Lakeland Ford 1949 Nighttime

From what we have been able to find through local archives, Robert Waters owned Lakeland Ford in the 1950’s through 1982 when Jim Adams purchased the dealership and changed the name to Jim Adams Ford. In 1996, Bill Mutz purchased the landmark Ford Dealership and changed the name back to Lakeland Ford which it still remains to this day.

Lakeland Ford Aerial Photo circa 1979 on W. Memorial Blvd. Lakeland, FL
Lakeland Ford President’s Award

Thank you Lakeland and all of our surrounding communities for helping us achieve this great honor. We will continue to work to improve and provide the highest quality service, sales and parts of all of our community. If we can do anything, don’t hesitate to ask… we’re here to help!

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