Lakeland, FL – January 31st, 2018 – Lakeland Automall Certified Pre-Owned, Lakeland Ford and Lakeland Hyundai all have been awarded a 2018 DealerRater Consumer Satisfaction Award, an annual recognition given to auto dealerships that deliver outstanding customer service as rated by online consumer reviews. DealerRater, the world’s leading car dealer review website, created the Consumer Satisfaction Award program to let online car shoppers instantly spot dealers that provide high-quality customer service.
Consumer Satisfaction Awards are given to the top 10 percent of U.S. new-car dealers based on their PowerScore™, as well as top independent and Canadian dealerships that receive at least 25 annual reviews and maintain an average PowerScore™ rating of 4.0 out of 5.0. The PowerScore™ is determined using a Bayesian algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the 2017 calendar year.
“We’d like to congratulate Lakeland Automall Certified Pre-Owned, Lakeland Ford and Lakeland Hyundai and all of our Consumer Satisfaction Award winners,” said DealerRater General Manager, Jamie Oldershaw. “DealerRater’s extensive review database allows shoppers to identify dealerships that are providing excellent customer experiences, and it’s clear that Lakeland Automall Certified Pre-Owned stands out amongst its peers in the U.S.”
Lakeland Automall Certified Pre-Owned, Lakeland Ford and Lakeland Hyundai have achieved consistently high scores on the DealerRater website, placing it among the top dealerships nationwide. Online shoppers visiting Lakeland Automall Certified Pre-Owned’s dealer page, the Lakeland Ford dealer page and the Lakeland Hyundai dealer page will find a “2018 Consumer Satisfaction Award winner” badge on their profile to instantly recognize it as a high quality dealership.
“Lakeland Automall and our brand team members are dedicated to providing the best possible customer service;” said Greg Balasco, owner of Lakeland Automall Ford and Hyundai “it’s just how we strive to do business. From sales and service to parts, accessories and our body shop – we want every customer to have a great experience.” Mr. Balasco came to Lakeland in 2009 and worked with now Mayor Bill Mutz, former owner of Lakeland Automall since the early 1980’s. In 2011, Mr. Balasco took over the daily operations of the Automall, Ford and Hyundai stores with the vision of re-developing West Memorial Boulevard into a modern group of dealerships with customer service at the top of every team members mission. Since that time, new service and sales processes have been at the heart of step forward including sate-of-the-art buildings that defy the traditional dealership model. He continues to build upon growing success and has firmly established his commitment to the Lakeland Community and surrounding areas.
DealerRater features more than four million dealer reviews, and has a reachable audience of more than 32 million car shoppers each month. “Our awards program was more competitive than ever this past year, with thousands of dealers across the U.S. and Canada competing to win our coveted Dealer of the Year award,” says Oldershaw. “The Consumer Satisfaction Award is one way for today’s shoppers to instantly recognize quality customer service regardless of brand or region.” About DealerRater
Founded in 2002, DealerRater, a Cars.com Company, is the world’s leading car dealer review website that connects consumers with the right person at the right dealership. The site offers more than 4 million sales and service reviews across 42,000 U.S. and Canadian dealerships, including a network of more than 6,000 Certified Dealers. DealerRater content has a reachable audience of more than 32 million consumers across the web each month. By offering a product suite that allows qualified dealerships to manage their reputations and achieve higher SEO rankings, DealerRater supports new customer connections by growing online presence.